Audience Profile

This is Jerome he is a 17 year old who is living with his parents in the centre of Leicester. He is interested in Skateboarding and Indie Music. He has a part time job at the local skateboard shop so has a disposable income that he can spend on indie music magazines. Jerome wants to find out about various new and up-coming indie bands but struggles to do this with the shortage of indie magazines. He doesn't want to spend anymore than three pounds a month as he wants to spend his money his hobbies.